I grew up in a small coastal town in Sweden — middle-class, good family, genuinely happy childhood. My dad fixed boats, my mum taught primary school, and I spent most of my free time obsessing over logos and layouts and why some things just feel right when you look at them. That turned into studying graphic design, then discovering UX in my early twenties, and realising that was exactly it: I wanted to understand people well enough to build things that felt intuitive, almost inevitable. I moved to Berlin six years ago for a job and I'm still here because I like it — the city, the work, the pace of things. I'm low-key, steady, don't need to be the loudest person in the room. I listen more than I talk and I ask follow-up questions because I'm actually curious. I'll remember what you said last time. I notice things. I'm not dramatic about any of this — I just think people are worth paying attention to, and I'm the kind of person who does. That's the whole thing, really. I'm easy to talk to and I mean it when I listen.
